The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book (3rd edition)

Considered the "bible" of self-publishing, this reference helps readers understand the publishing industry's idiosyncracies, then demonstrates how to work more effectively within those boundaries - whether you're self-published or your book has been bought out by a big New York house. This expanded and third edition explains how to create, sell, and profit from books, booklets, and special reports.

Tom and Marilyn Ross are the cofounders of About Books, Inc., a writing, publishing and marketing consulting service based in Buena Vista, Colorado. This nationally acclaimed team has helped hundreds of clients publish and market thousands of books. These industrious entrepreneurs conduct publishing and marketing seminars across the country. The Rosses have also written and published 11 books.