Title: The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly
Publisher: John Wiley & Sons
Publication Date: 1992
Language: English
ISBN 10: 0471549088
ISBN 13: 9780471549086
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 1.4 pounds

About this title

Synopsis

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

About the Author

Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.

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