The Complete Guide to Telemarketing Management

Joel Linchitz

ISBN 10: 0965892506 / ISBN 13: 9780965892506

Published by Phone for Success, 2000

About this Item

: Esta guía completa sobre la gestión del telemarketing ofrece una visión detallada de todos los aspectos necesarios para dirigir un centro de llamadas exitoso. Desde la puesta en marcha hasta la ejecución diaria, el libro explora temas vitales como la optimización de recursos humanos, el diseño de scripts efectivos y el cumplimiento de normativas éticas y legales. Incluye ejemplos prácticos, formularios y estudios de caso para maximizar la rentabilidad y movilizar las operaciones de telemarketing. EAN: 9780965892506 Tipo: Libros Categoría: Negocios y Economía Título: The Complete Guide to Telemarketing Management Autor: Joel Linchitz Editorial: Phone for Success Idioma: en Páginas: 333 Formato: tapa blanda.

Seller Inventory # Happ-2024-02-22-81625ccd

Bibliographic Details

• Title: The Complete Guide to Telemarketing Management
• Publisher: Phone for Success
• Publication Date: 2000
• Language: English
• ISBN 10: 0965892506
• ISBN 13: 9780965892506
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Como nuevo

About this title

Synopsis

"Getting the Most out of Every Phone You Own" is the first chapter of this book -- but it's more than just an optimistic beginning. The Complete Guide to Telemarketing Management describes how to make maximum productivity an attainable and realistic objective. This all-inclusive sourcebook covers every aspect of running a call center from start-up through day-to-day execution. The author explores all the vital issues a manager confronts, and shows you how to:
-Make the most of telemarketing's unique advantages and requirements.
-Target and develop "ideal" prospects.
-Script every stage of a call, develop a script, and answer objections.
-Fully utilize your human resources through effective hiring, training, compensation, and positive feedback.
-Design and maintain a profitable call center.
-Avoid ethical and legal problems connected with fundraising, calling hours, monitoring employees, and unsolicited calls.

Filled with dozens of sample scripts, forms, training formats, charts,and case studies, this complete telemarketing call center tool kit will help you mobilize your operations - and maximize your profits - in every way.