The Complete Guide to Writing Successful Fundraising Letters for Your Non Profit Organization: With Companion CD-ROM

Dixon, Charlotte Rains

ISBN 10: 1601382472 / ISBN 13: 9781601382474

Published by Atlantic Publishing Group Inc (edition Pap/Cdr), 2021

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1601382472-11-1

Bibliographic Details

• Title: The Complete Guide to Writing Successful Fundraising Letters for Your Non Profit Organization: With Companion CD-ROM
• Publisher: Atlantic Publishing Group Inc (edition Pap/Cdr)
• Publication Date: 2021
• Language: English
• ISBN 10: 1601382472
• ISBN 13: 9781601382474
• Binding: Paperback
• Edition: Pap/Cdr.
• Condition: Very Good

About this title

Synopsis

With more than 1.4 million nonprofit organizations in operation in the United States and an estimated 100 million fundraising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamoring for donations. If you employ the techniques provided in The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fundraising campaign and achieve your organization's goals. Whether you are a nonprofit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book.

About the Author

A long-time free-lancer for magazines and newspapers, Charlotte Rains Dixon has recently concentrated on writing copy for businesses and Web sites. She is also a prolific ghostwriter. Visit her Web site at www. wordstrumpet.com.