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Bibliographic Details

Title: The Complete Idiot's Guide to Guerrilla Marketing
Publisher: Alpha (edition 0)
Publication Date: 2008
Language: English
ISBN 10: 1592576710
ISBN 13: 9781592576715
Binding: Paperback
Edition: 0.
Condition: Very Good

About this title

Synopsis

Attention-grabbing, money-saving ideas...
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas

About the Authors

Susan Drake is the founder and president of Spellbinders, Inc, a 20-year- old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises. She is also the author of five business books.
Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.

Susan Drake is the founder and president of Spellbinders, Inc, a 20-year- old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises. She is also the author of five business books.
Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.

"About this title" may belong to another edition of this title.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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