The Complete Idiot's Guide to Guerrilla Marketing
Language: English
Published by Alpha (edition 0), 2008
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
US$ 38.56
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Add to basketItem description from seller
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 1592576710-11-1
- Title
- The Complete Idiot's Guide to Guerrilla Marketing
- Author
- Drake, Susan; Wells, Colleen
- Publisher
- Alpha (edition 0)
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1592576710
- ISBN 13
- 9781592576715
- Edition
- 0.
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas
"Synopsis" may belong to another edition of this title.
About the Author
Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.
Susan Drake is the founder and president of Spellbinders, Inc, a 20-year- old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises. She is also the author of five business books.
Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.
"About the title" may belong to another edition of this title.
BooksRun
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