Title: Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide)
Publisher: Alpha
Publication Date: 1999
Language: English
ISBN 10: 078972037X
ISBN 13: 9780789720375
Binding: Paperback
Condition: New
Weight: 19 ounces

About this title

Synopsis

Explains the fundamentals of marketing products online and offers advice on utilizing newsgroups, surveys, promotions, and e-mail

About the Author

Bill Eager . With more than twelve years of communications technology experience, Bill designs, writes and speaks about electronic communications. While Manager for the Corporate Communications Department at BASF Corporation, Bill proposed and helped develop a system that distributes hypertext-based multimedia to thousands of employees at sites across the country. He has been an editor of several national trade magazines including ComSat Technology, The Information Payoff, a Information Superhighway Illustrated and Communications Technology. Bill is President of the Colorado Chapter of the International Interactive Communications Society (IICS).

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