Complete Idiot's Guide to Online Marketing

Bill Eager,Cathy McCall

ISBN 10: 078972037X / ISBN 13: 9780789720375

Published by Alpha, 1999

About this Item

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Bibliographic Details

• Title: Complete Idiot's Guide to Online Marketing
• Publisher: Alpha
• Publication Date: 1999
• Language: English
• ISBN 10: 078972037X
• ISBN 13: 9780789720375
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Explains the fundamentals of marketing products online and offers advice on utilizing newsgroups, surveys, promotions, and e-mail

About the Author

Bill Eager . With more than twelve years of communications technology experience, Bill designs, writes and speaks about electronic communications. While Manager for the Corporate Communications Department at BASF Corporation, Bill proposed and helped develop a system that distributes hypertext-based multimedia to thousands of employees at sites across the country. He has been an editor of several national trade magazines including ComSat Technology, The Information Payoff, a Information Superhighway Illustrated and Communications Technology. Bill is President of the Colorado Chapter of the International Interactive Communications Society (IICS).