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A guide to opening an online store and selling products over the Internet covers market identification, advertising, set-up, financing, business planning, customer service, marketing, and publicity.
About the Author:
Frank Fiore has been in eCommerce since its inception on the Net and has authored Dr. Livingstone's Online Shopping Safari Guidebook. A direct marketer of products and an eCommerce consultant for five years, Frank knows eCommerce from both sides of the transaction. He is the Online Shopping Guide for About.com, an eCommerce columnist for both online and offline publications, and CEO for OneMinueShopper.com, a cutting-edge eCommerce company.
Title: The Complete Idiot's Guide to Starting an ...
Publisher: Alpha
Publication Date: 2000
Binding: paperback
Condition: Very Good