The Complete Idiot's Guide to Twitter Marketing (Idiot's Guides)

Cash in on the Twitter trend and reach more customers!

The Complete Idiot's Guide® to Twitter Marketing will help you connect with your customers and build your brand's online presence in no time.

This guide is full of essential information on maximising Twitter's marketing tools giving you the surest path to success. Find key suggestions for taking advantage of Twitter's power as a search engine to create Tweets that bring customers to you and easy ideas for reaching a wider audience by writing Tweets worth a Retweet. Plus, learn the "rules" of Twitter and how to integrate it and other social media channels with existing marketing strategy to get measurable sales results.

The Complete Idiot's Guide® to Twitter Marketing will help businesses both large and small join the Twitter conversation enabling them to quickly and easily send out highly targeted messages to customers.

Brett Petersel has more than 10 years of experience in social media, community management, and event promotions. He was hailed as "one of the great business minds at Mashable," and named "the king of social" at South by Southwest (SXSW). Brett is currently director of business development at The Next Web, a source for international technology news, business, and culture. He is a former teacher and has worked in the music industry. You'll find him on Twitter as @Brett, or you can read his blog, I Work For A Dot Com, at iworkfora.com.

Esther Schindler has been a technology journalist since 1992, specializing in translating "geek" into English. She's been a programmer, computer consultant, corporate trainer on operating system internals, and retail store owner. Schindler is also the coauthor of The Complete Idiot's Guide to Twitter Marketing. To learn more, follow @estherschindler on Twitter.