The Complete Idiot's Guide to Writing Business Books

The great idea is only the beginning.

The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond.

•Covers the essentials of marketing and publicity

•Addresses self-publishing, for those business book writers who simply look to sell their books at conferences

•The Complete Idiot's Guides(r) dedicated to writing and publishing continue to do well

Bert Holtje founded James Peter Associates, book producer and literary agency, in 1970, representing 87 nonfiction authors and more than 600 books. He is an author, collaborator, or ghostwriter of 32 books. Since selling the company in 2000, Holtje, who has an MA in marketing, has been a consultant.