Complete MBA Companion in Marketing: (USA Edition of FT Mastering Marketing) (Financial Times)

Kellog (Insead)

ISBN 10: 0273642235 / ISBN 13: 9780273642237

Published by Financial Times/ Prentice Hall, 1999

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # wbs2641452034

Bibliographic Details

• Title: Complete MBA Companion in Marketing: (USA Edition of FT Mastering Marketing) (Financial Times)
• Publisher: Financial Times/ Prentice Hall
• Publication Date: 1999
• Language: English
• ISBN 10: 0273642235
• ISBN 13: 9780273642237
• Binding: Hardcover
• Condition: Very Good
• Weight: 975.2 grams

About this title

Synopsis

Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

About the Author

INSEAD, founded in 1959, provides management education for more than 600 MBA graduates and 5,000 executives annually, from all over the world, and has recently opened a second campus in Singapore.

The Kellogg Graduate School of Management at Northwestern University has risen to national prominence through a dedication to academic excellence, a lively spirit of innovation, a commitment to serving the marketplace, and above all, a profound sense of fellowship.

London Business School, founded in 1965, has firmly established itself as a leading international business school. It offers a 21-month MBA program, a one-year Masters in Finance course, and a broad range of general management and specialist courses for senior executives.

The Wharton School of the University of Pennsylvania, founded in 1881 as the United States' first collegiate school of management, is recognized worldwide for its innovative leadership and broad academic strengths across every major discipline and at every level of business education.