Complete Public Relations: Contemporary Practice
Language: English
Published by Kendall Hunt Publishing, 2022
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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- Title
- Complete Public Relations: Contemporary Practice
- Author
- Anthony Fulginiti; Suzanne D Fitzgerald; Joseph Basso
- Publisher
- Kendall Hunt Publishing
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1792495501
- ISBN 13
- 9781792495502
Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice.
Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers:
- learn effective planning strategies.
- develop persuasive writing skills.
- craft a variety of writing products.
- design effective publications such as newsletters, direct mail pieces, and brochures.
- manage legal and ethical responsibilities.
- master fundamentals of writing for the media.
- influence the court of public opinion.
- develop practical research tools to measure campaign success.
- learn to identify, segment, prioritize, and rank audiences.
- use advertising to control the message, audience, and channel.
- measure social media effectiveness to ensure return on investment.
- forge public opinion through the use of objectives, strategies, and tactics.
- create and maintain positive organizational reputation.
- convey messages to key audiences through special events.
- communicate effectively during a crisis.
- strategize ways to build a positive relationship with employees.
"Synopsis" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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