The Complete Typographer (3rd Edition)

This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past-this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication. MARKET: Appropriate for courses in typography, graphic art, desktop publishing, business, and advertising.

Will Hill is Senior Lecturer in Graphic Design at Cambridge School of Art, Anglia Ruskin University (UK). Prior to entering full-time academic employment in 1993, he had 17 years experience as a freelance designer in London, during which time he worked for many of the city's leading publishers, journals, agencies and design consultancies. He is a member of Atypi (the Association of Typographique Internationale) and has written a number of papers on typography for international design and communication journals.