This book turns the concept of self-improvement on its head. It brings together 39 and a half leading ideas in personal and business development, and offers a total antidote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. Delivered in fast, easily digestible chunks, in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy.
How to be a Complete and Utter Failure comes with a warning - which you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humor, though, is good advice and a serious message. And whether you choose to heed the warning or not, it's an extremely entertaining read. The key difference from all other self-development books are: brevity WITH intelligence and humor, bringing together of a whole range of key ideas in one small book, the use of suggestion (and the 'don't do this' approach) to powerfully fix the ideas in the reader's mind while making the reading entertaining. This "un-improvement" guide offers 39 and a half steps to being a failure. The text is delivered in a "how not to" way using the power of reverse psychology to make its point.
Do you want to fail in everything you do and waste all your potential?
Life is about being negative, right? It’s about not taking opportunities, never changing and, most importantly, feeling unhappy and unfulfilled.
How to Be a Complete and Utter Failure is your ultimate ANTI life coach. From not having any goals, to not taking personal responsibility for your life, every idea, strategy, suggestion and story in here is guaranteed to propel you into the slow lane of total inadequacy.
Be warned: whatever you do, don’t do the opposite of what you learn here or else you’re in serious danger of making some positive changes and leading a more successful life.
This book doesn't do what it says on the tin. Quite the opposite. It is written with commendable charm and clarity, laden with chuckles and insights in equal measure. You will laugh and you will think – often at the same time.
Neil Mullarkey, Founder-Member of the Comedy Store Players
I love this book – by saying the exact opposite of what you should do – it really hones in on the messages – and breaks the bad habits.
Sahar Hashemi, Co-Founder of Coffee Republic
INTERNATIONAL BESTSELLER
