Component-based Digital Movie Production: Reference Model of an Integrated Production System (Markt- und Unternehmensentwicklung Markets and Organisations)

Digitization has an enormous impact on the media industry. While the music- and in part also the book industry have already been analyzed thoroughly under the aspect of digitization, scientific discussions are devoid of in-depth analyses regarding the possibilities and consequences of digitization in the movie and television business. Various individual aspects have indeed been discussed. However, assuming a continuous and ubiquitous digitization of production and distribution, an overview covering all aspects of entrepreneurial activities, notably in the film business, is missing. The film industry is currently still employing rather traditional criteria and has seemingly only opened itself to digitization in certain areas. There is no reason, however, why in the area of movie production the entire process could not be controlled and managed digitally. The project networks, which are the typical organization forms within the movie business, could then be set up and coordinated in a completely different way.

Dr. Marcus Pankow promovierte als wissenschaftlicher Mitarbeiter bei Prof. Dr. Dres. h.c. Arnold Picot am Institut für Information, Organisation und Management der Universität München. Er berät als Business Strategy Consultant Media & Entertainment-Unternehmen für die IBM Deutschland GmbH, Global Business Services.