The Comprehension and Miscomprehension of Print Communication

Language: English

Published by Routledge, 1987

080580143X / 9780805801439

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension-pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile-handle with care if you hope to deliver them intact from one mind to another.…

Seller Inventory # 9780805801439

Title
The Comprehension and Miscomprehension of Print Communication
Author
Wayne D. Hoyer
Publisher
Routledge
Publication year
1987
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
080580143X
ISBN 13
9780805801439
Item weight
456 grams
Dimensions
234x156x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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