A Comprehensive Study on Quick Commerce and Its Marketing Strategies : Quick Commerce, Marketing Strategies

Language: English

Published by LAP LAMBERT Academic Publishing, 2026

663005847X / 9786630058475

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines quick commerce and its marketing strategies focusing on consumer preferences, operational challenges, and the effectiveness of promotional tactics. With a sample size of 100 respondents drawn from diverse demographic groups, primary data were collected through a structured questionnaire and analyzed using simple percentage analysis to assess patterns in awareness, usage frequency, satisfaction levels, and reasons for platform choice. The research explores Value propositionspeed, convenience, and curated assortment and evaluates how digital marketing, app UX, hyperlocal offers, and partnerships influence consumer decision-making. Findings highlight key drivers such as delivery time, product availability, pricing, and targeted promotions, while also identifying pain points like delivery inconsistencies and limited inventory for certain categories. Practical recommendations focus on refining segmentation-based campaigns, improving last-mile logistics, and leveraging localized promotions to boost retention. The study contributes to academic literature on emerging retail formats by providing actionable insights for practitioners aiming to optimize marketing mixes.

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Bibliographic details

Title
A Comprehensive Study on Quick Commerce and Its Marketing Strategies : Quick Commerce, Marketing Strategies
Author
K. B. Sravanthi
Publisher
LAP LAMBERT Academic Publishing
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
663005847X
ISBN 13
9786630058475
Item weight
143 grams
Dimensions
220x150x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.03US$ 35.03
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