Oswal Publishers' ISC Comcepts of Commerce for Class 12 has been prepared in complaince with the latest syllabus guidelines from the Council of Indian School Certificate Examination. The content of this book is customized to meet the academic needs of the students in terms of textual content and self assessment modules. Dynamics of mordern marketing have been kept in mind, and social marketing have been duly covered in the book. Questions following the prescribed exam pattern have been compiled for extra practice.

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