Conceptual Evaluation Of Attitudinal Models

This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.

Dr. T. Sobha Rani, Principal of Annnamachrya P.G.College of Management Studies, has the experience of 13 yrs in teaching. 22 papers are published in national and international journals, editorial board member of GJCMP. Dr. B.RMegharajprofessor in S.K. University, Anatapur, experience of 2+ decades with 12 PhD S to his credit in Marketing and Systems.