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Bibliographic Details

Title: Concise Introduction to Sport Marketing (Elgar Concise Introductions)
Publisher: Edward Elgar Publishing
Publication Date: 2023
Language: English
ISBN 10: 1802208429
ISBN 13: 9781802208429
Binding: Soft cover
Condition: very good

About this title

Synopsis

Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Key Features:

Utilises an extensive list of examples to actively explain concepts
Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports
Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products

The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.

About the Author

T. Bettina Cornwell, Professor of Marketing and Philip H. Knight Chair, University of Oregon, Eugene, US and Steffen Jahn, Martin-Luther-Universit�t Halle-Wittenberg, Germany

"About this title" may belong to another edition of this title.

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