How can you more effectively collect survey data through phone or in-person interviews? Which mode is more effective for asking sensitive questions? Readers who are looking for an answer to these questions will find this book to be a thorough guide to doing face-to-face and telephone interviews. The book explains how to write interview questions with structured interviewer instructions, write questions that are most effective for phone and in-person interviews, write pre-letters and scripts for a pre-call, organize a flowing interview script that considers possible question order effects, design an eligibility screen, and write a job description for an interviewer. The volume also shows how to develop an interviewer training manual and training session.