Arlene Fink and Jacqueline Kosecoff′s practical guide examines the nuts and bolts of interview and questionnaire design. It takes the reader through the process of deciding informational needs, choosing a questionnaire or interview format, designing a data-collection method, choosing a sample, analyzing the findings and reporting results. The book is geared to everyone who needs to learn how to do a simple survey, regardless of background. With practical exercises and informative appendices, this book is appropriate for both self-teaching and classroom use.

About the Author

Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Pr�vention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.

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