Conducting a Communication Audit: Promoting Organizational Effectiveness Through Communication Efficiency

Strawser, Michael

ISBN 10: 179354946X ISBN 13: 9781793549464
Published by Cognella Academic Publishing, 2022
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Title: Conducting a Communication Audit: Promoting ...
Publisher: Cognella Academic Publishing
Publication Date: 2022
Binding: Soft cover
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Strawser, Michael
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Paperback. Condition: new. Paperback. Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization.Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter.A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior. Equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organisations overcome their communication issues. The text teaches readers how to identify communication problems and then how to use this diagnostic information to enhance communication across an organisation. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781793549464

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Published by Cognella, Inc, San Diego, 2022
ISBN 10: 179354946X ISBN 13: 9781793549464
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Paperback. Condition: new. Paperback. Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization.Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter.A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior. Equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organisations overcome their communication issues. The text teaches readers how to identify communication problems and then how to use this diagnostic information to enhance communication across an organisation. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781793549464

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