Conducting a Communication Audit : Promoting Organizational Effectiveness Through Communication Efficiency

Language: English

Published by Cognella, Inc Aug 2022, 2022

179354946X / 9781793549464

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization.Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter.A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior.…

Seller Inventory # 9781793549464

Title
Conducting a Communication Audit : Promoting Organizational Effectiveness Through Communication Efficiency
Author
Michael G. Strawser
Publisher
Cognella, Inc Aug 2022
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
179354946X
ISBN 13
9781793549464
Item weight
524 grams
Dimensions
255x178x17 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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