Conducting Psychological Operations in Sophisticated Media Environments

Larsen, Stephen C.

ISBN 10: 1025058682 / ISBN 13: 9781025058689

Published by Hutson Street Press, 2025

About this Item

Seller Inventory # 50649219-n

Bibliographic Details

• Title: Conducting Psychological Operations in Sophisticated Media Environments
• Publisher: Hutson Street Press
• Publication Date: 2025
• Language: English
• ISBN 10: 1025058682
• ISBN 13: 9781025058689
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This study investigates doctrine, education, and training improvements necessary to produce effective psychological operations audio, visual, and audiovisual products in sophisticated media environments. Current ongoing operations such as that in Bosnia-Herzegovina cause psychological operations (PSYOP) personnel to affect behavioral modification in target audiences accustomed to very sophisticated media. The quality and sophistication of PSYOP products must be competitive with those other media in order to gain and hold the attention of the target audience. Recent PSYOP experience is mostly third world, targeting audiences accustomed to the most basic and unsophisticated media. Current doctrine, education and training, supports the conduct of PSYOP targeting audiences accustomed to relatively unsophisticated media. This thesis emphasizes proper target audience analysis and product development appropriate to sophisticated media environments. Particular attention is given to graphic design and television product development.

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