Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.

About the Authors

John Fogli is the former owner of Sentenium, an HR and market research organization. With Sentenium, John created and administered thousands of robust and powerful surveys internationally and for Fortune 500 organizations. Now with his new venture, JAF Associates, he will be using his knowledge to train others to do the same. JAF Associates offers hands on training for those seeking to delve deeper into the survey research world. For more information, please visit JAFAssociates.com

Linda Herkenhoff has extensive academic and professional experience in survey research. She has taught survey methods at the graduate level for nearly a decade, has published articles on survey best practices, and has conducted complex surveys spanning multiple time points and geographic boarders. Her past clients include Chevron, EDS, and Bechtel. She has worked closely with John Fogli on numerous consulting projects, and will be partnering with him in his new venture with JAF Associates.

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