Confidence is a Choice: Real Science. Superhero Impact.

Confidence isn’t a result—it’s a requirement. It is what fuels achievement, leadership, and well-being. We’ve been misled, often lied to. Confidence isn’t inherited or vicariously inspired. You don’t just get it by working hard or faking it ‘til you make it. Sadly, it takes most people 60+ years to figure it all out and reach their confident best.Using brain science, now anyone can hack the process to master the skill of confidence.Endorsed by top academic, business, and non-profit leaders, Confidence is a Choice will fundamentally change the way you act, react, and interact so you can consistently get and give real confidence.• CLARIFY what confidence is (and is not), how it works in our brains, and how it impacts everyone’s behavior. • CALIBRATE your confidence to understand what is helping or hurting it.• CONTROL common villains and kryptonite that constantly steal confidence. • COMMUNICATE confidence to have true executive presence and leadership influence. • COACH yourself and help other people using practical techniques and tools.

Never fluffy - always funny, engaging, and real, Alyssa is recognized as the world's Chief Confidence Officer and a Boston Best Speaker. As CEO of the American Confidence Institute (ACI), she works with high performance individuals and organizations to dramatically improve leadership, executive presence, and organizational culture. Confidence is a Choice is Alyssa's 7th book.

Alyssa teaches at UPenn/Wharton's Innovation Center and is an MIT Trust Center Professional Advisor. She co-hosts the podcast In Confidence: Face Your Workplace, plus, is a judge for the annual Best Employer & Women in Business Stevie Awards. With a commitment to create confident workplaces through diversity & inclusion, Alyssa proudly chairs the ERG Leadership Alliance.

Alyssa's own confidence is fueled by her 2 very tall sons, incredibly supportive husband, and cute but quirky rescue pooch.

See Alyssa's TEDx talk and other info at AmericanConfidenceInstitute.com