Confident by Choice: The Three Small Decisions That Build Everyday Courage

Build unshakable confidence, break through fear, and live an inspired life with a practical, research-backed framework that transforms small steps into big changes!

“This book flips the script on confidence. Confident by Choice is a call to stop waiting and start showing up, even when you’re not ready.”—Ben Nemtin, #1New York Times bestselling author of What Do You Want to Do Before You Die?

What if you could summon genuine confidence anytime you need it?

Being happier, building better relationships, overcoming fear: the missing link between you and everything you want to achieve is self-confidence. The problem? Confidence is hard to build, and even when we do, it often feels temporary and forced.

After years of research and working with over 250,000 individuals, Juan Bendaña uncovered the four myths about confidence that actually cause and reinforce self-doubt. Confidence is not linked to genetics, extraversion, insecurities, or competence.

To combat these myths, Juan Bendaña developed the Confidence Cycle, a repeatable flywheel that will help you gain and sustain confidence in every aspect of life through three key decisions:

Decision #1:
• Micro-Energy: Direct excitement toward the area of improvement.

Decision #2:
• Micro-Courage: Find the bravery to move through discomfort.

Decision #3:
• Micro-Action: Complete a small action.

RESULT: Micro-Proof & Boost of Confidence: Receive evidence that you are headed in the right direction, which gives you more confidence, thus continuing the cycle.

This actionable and hands-on guide will jumpstart your confidence and help you build lasting courage to be your best self and face life’s inevitable challenges.

Juan Bendaña is a highly sought-after speaker, entrepreneur, and coach to CEOs, Olympians, Grammy Award-winning artists, actors, and Fortune 100 leaders. Over the past decade, he has built high-impact leadership programs for companies like Disney, American Express, Zillow, and countless others. Juan has empowered over 250,000 leaders in person—and reached millions more online—with a mission to help people build unshakable confidence and take bold action in their lives and careers.

He’s been called a walking shot of espresso for his contagious energy and is proof that confidence isn’t something you’re born with—it’s something you build.