Congruency, Expectations and Consumer Behavior in Digital Environments

Frederic Nimmermann

ISBN 10: 365828420X / ISBN 13: 9783658284206

Published by Springer Vieweg, 2019

About this Item

Congruency, Expectations and Consumer Behavior in Digital Environments | Frederic Nimmermann | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xiv | Englisch | 2019 | Springer Vieweg | EAN 9783658284206 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 117547400

Bibliographic Details

• Title: Congruency, Expectations and Consumer Behavior in Digital Environments
• Publisher: Springer Vieweg
• Publication Date: 2019
• Language: English
• ISBN 10: 365828420X
• ISBN 13: 9783658284206
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 13D millimeters 210 millimeters width by 148 millimeters height by 13 millimeters depth
• Weight: 301 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.

​About the Author:

Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

About the Author

Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.