Connect Access Card for Advertising and Promotion

Belch, George, Belch, Michael

ISBN 10: 1259900231 / ISBN 13: 9781259900235

Published by McGraw-Hill Education (edition 11th ed.), 2017

About this Item

The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. STANDALONE access code.

Seller Inventory # 1259900231-9-1-88

Bibliographic Details

• Title: Connect Access Card for Advertising and Promotion
• Publisher: McGraw-Hill Education (edition 11th ed.)
• Publication Date: 2017
• Language: English
• ISBN 10: 1259900231
• ISBN 13: 9781259900235
• Binding: Hardcover
• Edition: 11th ed.
• Condition: New

About this title

Synopsis

McGraw-Hill Connect(R) is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

- SmartBook(R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
- Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
- Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here: http: //www.mheducation.com/highered/platforms/connect/training-support-students.html

About the Authors

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.