Connecting the Dots: A Simple Guide for Communications Practitioners in the Government and Private Sector

In Colonel Andre E. Salloum's experience, the field of communications is misunderstood. The profession is not as simple as executives seem to believe. In fact, effectively communicating and achieving set communications or marketing objectives is complex and involves many measures. This is Salloum's guiding argument throughout Connecting the Dots: A Simple Guide for Communications Practitioners in the Government and Private Sector, a comprehensive manual that breaks down the complexities of the field of communications into simple advice. This book provides an individual analysis of the field of communications in Canada using real successes and failures Salloum has witnessed throughout his career, including those of the Canadian Armed Forces and well-loved Canadian brands like Tim Hortons and Canadian Tire. In doing so, Salloum offers the vital lessons he's learned to the next generation of communications practitioners. Connecting the Dots is thus a guide to an effective communications practice, but also at time, a memoir of a Lebanese Canadian who immigrated to Canada in 1980 and worked his way to great heights.