Offers ideas, suggestions, and examples on ways corporations can use the Internet as a public relations tool
Greg Sherwin has been involved with the Web since working on the first U.S. Web site in 1991. He is the co-founding Webmaster for the Red Cross national public site. He has since been a senior software engineer for CNET: The Computer Network, and was one of their first Webmasters. Sherwin has been an Internet user and developer for the last decade.
Emily Avila is the public affairs representative for the UC Davis Health System, and the content manager of the health system's Web site. She works with designers, programmers, and system administrators in developing and maintaining a site that boasts thousands of Web pages. She has also worked with regional and national media and has dealt with major public relations crises throughout her tenure as a public relations professional.