Connection, Community & Conversation: Making Social Media Work for Business

A quick, informative and even entertaining look at what it really takes to make social media work for your business. The book, written by a pioneer in the use of social media for business and the founder of GaggleAMP, provides clear direction on how you can leverage social media to meet specific business objectives. You'll learn the do's and don'ts of a successful social media campaign, and learn from fellow businesspeople who have built successful social media efforts in their companies starting in most cases from scratch. You'll see why social media is the single most important and cost-effective marketing tool to use during rough economic times. You'll see how others have used social media to generate growth. If you know you need to "do" social media, but you're just not sure how, this is the one book you need buy.

Glenn Gaudet, President & Founder of GaggleAMP, has over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from start-ups to $1 billion in sales. He has delivered results in both marketing and business development. Glenn has been a strong component of first use of new marketing technologies to gain competitive advantage. Prior to GaggleAMP, Glenn spent over 20 years in all aspects of marketing along with corresponding roles including event producer, product manager and Chief Marketing Officer.