This book is about BNI� Chapter membership. It’s for businesspeople who are considering joining a BNI Chapter to grow their business.Your BNI Chapter gives you a network you can trust to whom you can refer your friends, family and best customers. A group of businesspeople who you trust to do what they promise. And because they trust you to do the same, they refer their best customers to you.This book reveals a way of doing business that’s completely different from anything you may have experienced. It’s about growing your business by fostering close, personal relationships with your customers. You create those relationships by being the person everyone calls when they need a problem solved. And with your network of trustworthy businesspeople within your BNI Chapter, you always know exactly who to call to get that problem solved.You’ll discover how you can become a Master Connector�. As a Master Connector you’ll be the person in your community who knows who to call to solve any problem. You’ll be the one who gets the referrals because you can solve any problem by tapping into The Connector Effect�. With The Connector Effect, every new referral relationship you create makes all of your existing relationships more valuable. Your business growth accelerates as you put the power of The Connector Effect to work.BNI makes it as easy as possible for you to become a Master Connector so you can put The Connector Effect to work for your business. This way, your business life is a lot more lucrative, fun and empowering. Master Connectors find it easier to build trust with strangers. You can solve problems by passing referrals.

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