Turn your creative passion into a thriving business.
"For years, when my creativity needed a boost, I hired William. Open this book and you'll immediately know why!" - Jon Acuff, New York Times bestselling author
Creatives are naturally drawn to Creating...not analyzing sales strategies, reading P&Ls, filing forms, or building processes.
Any creative who longs to use their skills to make a living must acknowledge the hard truth that mastering your craft is not enough. They must also master the business of their craft.
The good news? It's easier than you think.
In The Conquering Creative, William draws from the ups and downs of his decade-long adventure of leveraging creativity into a successful business. From capital to clients, pricing to purpose, William walks you through 9 critical "shifts" that you must make to level up from "Creative" to "Conquering Creative."
1. "My art is my passion" ←→ "My passion is my product"
2. "Business is a necessary evil" ←→ "Business will unlock my dreams"
3. "I am my work" ←→ "I am more than my work"
4. "My work speaks for itself" ←→ "I must speak up for my work"
5. "I create as an artist" ←→ "I work as a professional"
6. "Quality is all that counts" ←→ "Everything counts"
7. "I wait for inspiration" ←→ "I create systems for inspiration"
8. "Go it alone" ←→ "Go with a team"
9. "Wing it" ←→ "Dream it"
This practical, fully-illustrated, delightfully readable book is a must for any creative who longs to dump that day job, continue their artistic endeavors after graduation, or scale that side hustle into a fulfilling, successful creative career.
William Warren is an illustrator and entrepreneur who has spent his career using visuals to help communicate ideas and tell stories. He is the Founder and CEO of The Sketch Effect, a visual communication company that helps make ideas understandable and actionable through animation, live event sketching and infographics. The Sketch Effect's client list includes top-tier brands such as Marriott, Oracle, Chick-fil-A, and Delta in addition to premier consultancies including BCG, EY, and Accenture. The Sketch Effect has sketched for thought leaders such as Steve Wozniak, Brene Brown, Malala Yousafzai, Sheryl Sandberg, Andy Stanley, and many more. William lives in Atlanta, GA with his wife Monica and three little kids, Liam, Gracie, and Preston.
