The Consistent Consumer : Predicting Future Behavior Through Lasting Values

Patler, Louis,Weiss, Steve,Beller, Ken

ISBN 10: 1424342090 / ISBN 13: 9781424342099

Published by LTS Press, 2007

About this Item

Seller Inventory # mon0002947755

Bibliographic Details

Title: The Consistent Consumer : Predicting Future ...

Publisher: LTS Press

Publication Date: 2007

Binding: Paperback

Condition: Good

About this title

Synopsis:

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with five proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.