Constructing Narratives in Response to Trump's Election: How Various Populations Make Sense of an Unexpected Victory

This book analyzes narratives on Donald Trump’s 2016 presidential election victory by and for diverse populations. The narratives are designed to help students, women, young Christians, evangelicals, parents of internationally adopted children, white nationalists, etc. understand the meaning and possible consequences of Trump’s election, as well as to give voice to the responses and concerns of populations directly affected by Trump’s election. Recommended for scholars interested in political communication, rhetoric, cultural studies, sociology, and media studies.

Mark Ward Sr. is Professor of Communication at the University of Houston - Victoria and serves on the Executive Council of the Religious Communication Association (RCA) and the Editorial Board of The Journal of Communication and Religion. His books include Deadly Documents: Organizational Discourse, Technical Communication, and the Holocaust (2014); Organizational Communication: Theory, Research, and Practice (2015); The Electronic Church in the Digital Age: Cultural Impacts of Evangelical Mass Media, Vol. 1 & 2 (2016); The Lord's Radio: Gospel Music Broadcasting and the Making of Evangelical Culture, 1920-1960 (2017), God Talk: The Problem of Divine-Human Communication (2022), and Inside Evangelicalism: The Culture of Conservative White Christianity (Lexington Books, 2025).