The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income

Holtz, Herman R.

ISBN 10: 0471830445 / ISBN 13: 9780471830443

Published by John Wiley & Sons, Incorporated, 1986

About this Item

Wiley hardcover with great dustjacket.

Seller Inventory # 53K000002DAF

Bibliographic Details

• Title: The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income
• Publisher: John Wiley & Sons, Incorporated
• Publication Date: 1986
• Language: English
• ISBN 10: 0471830445
• ISBN 13: 9780471830443
• Binding: hardcover
• Illustrator: Many Diagrams
• Condition: New
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

A how-to guide that focuses on marketing strategies and tactics, detailing usefulness of proposals in marketing of consulting skills. The book offers training in the art of writing effective proposals, outlining typical proposal-writing problems, anticipation of the client's needs, and research, along with the most effective ways to use proposals to achieve marketing goals, teaching the basics of effective writing in proposal preparation. Also included are 37 illustrations of principles.

From the Publisher

The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing. Holtz, a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler, is a leading authority on the subject of writing successful proposals, and offers here all the information consultants need to know.