Consumer-Based New Product Development for the Food Industry
Language: English
Published by RSC Publishing, 2021
- Hardcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 177.57
Quantity: 15 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # CW-9781839161391
- Title
- Consumer-Based New Product Development for the Food Industry
- Author
- Porretta, Sebastiano
- Publisher
- RSC Publishing
- Publication year
- 2021
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 1839161396
- ISBN 13
- 9781839161391
- Item weight
- 454 grams
In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.
Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
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Hardbacks, PaperbacksSeller's business information
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