Consumer Behavior- Buying, Having and Being, 7th

Solomon, Michael R.

ISBN 10: 0132186942 / ISBN 13: 9780132186940

Published by Prentice Hall, Upper Saddle River, NJ, 2007

About this Item

The text has some marking and highlighting, the cover has some wear with scuffs and knicks along the corners and outer edges. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1560792900.

Seller Inventory # 1560792900

Bibliographic Details

• Title: Consumer Behavior- Buying, Having and Being, 7th
• Publisher: Prentice Hall, Upper Saddle River, NJ
• Publication Date: 2007
• Language: English
• ISBN 10: 0132186942
• ISBN 13: 9780132186940
• Binding: Hardcover
• Edition: 7th Edition.
• Condition: Good
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

About the Author

Michael R. Solomon is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University.