Consumer Behavior (12th Edition) (Business Administration Classic Translation CollectionMarketing Series)(Chinese Edition)

LI ANG XI FU MAN . QIAO WEI SEN BU LI TE

Language: Chinese

Published by China Renmin University Press

7300293263 / 9787300293264

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Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. .

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Title
Consumer Behavior (12th Edition) (Business Administration Classic Translation CollectionMarketing Series)(Chinese Edition)
Author
LI ANG XI FU MAN . QIAO WEI SEN BU LI TE
Publisher
China Renmin University Press
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7300293263
ISBN 13
9787300293264

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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