Language:Chinese.Paperback. Pub Date: 2018-09-01 Pages: 392 Publisher: Mechanical Industry Press This book analyzes and elaborates along the main line of the formation process and influencing factors of consumer purchasing decisions. and in consumer behavior theory and marketing. Some groundbreaking work has been done on strategies. how to investigate and measure consumer psychology and behavior. In recent years. the Chinese market has been very big.

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Bibliographic Details

Title: Consumer Behavior 4th Edition(Chinese Edition)
ISBN 10: 711160721X
ISBN 13: 9787111607212
Binding: paperback
Condition: New

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