Consumer Behavior 4th Edition(Chinese Edition)

WANG MAN BAI YU LING

711160721X / 9787111607212

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Item description from seller

Language:Chinese.Paperback. Pub Date: 2018-09-01 Pages: 392 Publisher: Mechanical Industry Press This book analyzes and elaborates along the main line of the formation process and influencing factors of consumer purchasing decisions. and in consumer behavior theory and marketing. Some groundbreaking work has been done on strategies. how to investigate and measure consumer psychology and behavior. In recent years. the Chinese market has been very big.

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Bibliographic details

Title
Consumer Behavior 4th Edition(Chinese Edition)
Author
WANG MAN BAI YU LING
Condition
New
Binding
paperback
ISBN 10
711160721X
ISBN 13
9787111607212

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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