Consumer Behavior (5th Edition)
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Language: English
Published by Prentice Hall, 1997
- Hardcover
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Hardcover
Condition: Used - Good
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- Title
- Consumer Behavior (5th Edition)
- Author
- Minor, Michael,Mowen, John C.
- Publisher
- Prentice Hall
- Publication year
- 1997
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0137371152
- ISBN 13
- 9780137371150
By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
"About the title" may belong to another edition of this title.
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