Consumer Behavior Analysis using Data Mining Technique : A Quantitative Approach for Data Mining and its Applications in Selected Business Organizations

Abhijit Raorane

ISBN 10: 3659548227 / ISBN 13: 9783659548222

Published by LAP LAMBERT Academic Publishing, 2014

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

Seller Inventory # 9783659548222

Bibliographic Details

• Title: Consumer Behavior Analysis using Data Mining Technique : A Quantitative Approach for Data Mining and its Applications in Selected Business Organizations
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2014
• Language: English
• ISBN 10: 3659548227
• ISBN 13: 9783659548222
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 131 grams

About this title

Synopsis

Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

About the Author

Mr. Abhijit A. Raorane obtained M.C.M., M,C,A, degree in Computer Application from Shivaji University, Kolhapur, India in 1993. He obtained M. Phil. in 2009 in Data Mining. Mr. Abhijit A. Raorane is presentaly working as a Associate professor and Head, Department of Computer Science, Vivekanand College, Affli. to Shivaji University, Kolhapur,India.