Title: Consumer Behavior An Annotated Bibliography With Special Emphasis on Food Classic Reprint
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 0666182590
ISBN 13: 9780666182593
Binding: HRD
Condition: New
Weight: 547 grams

About this title

Synopsis

Understand how people buy and eat, and what that means for markets and brands.

This annotated bibliography surveys the field of consumer behavior with a special focus on food, offering a grounded look at how attitudes, habits, and context influence what people purchase and consume.

This edition gathers and organizes key studies, reports, and articles that explore everyday food choices—from dairy products to packaging, branding, and marketing research. It presents historical insights alongside practical perspectives for researchers, students, and professionals seeking to understand food-related consumer behavior.

Clear summaries of how dairy products and related foods influence consumer decisions
Evaluations of marketing methods, packaging design, and brand loyalty
Guidance on research approaches used to study eating and purchasing habits
Context for how promotional campaigns and price changes impact consumption patterns

Ideal for readers of marketing history, consumer research, and anyone curious about how food shapes buying behavior.

"About this title" may belong to another edition of this title.

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