Consumer Behavior: An Annotated Bibliography With Special Emphasis on Food
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 20.56
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book presents a detailed examination of the correlation between food consumption and consumer behavior, analyzing studies from the past 5 years. The author explores a wide range of topics, including advertising strategies, marketing research, nutrition, and sensory testing, providing a comprehensive overview of the field. Among the notable insights offered in this book is the suggestion that non-response from surveyed customers can significantly affect survey results, challenging the reliability of some common data collection methods. The author also highlights the importance of understanding the psychological factors that influence consumer behavior, emphasizing the need for researchers to consider both individual and group dynamics when analyzing food consumption patterns. Overall, this book serves as a valuable resource for professionals in marketing, advertising, and nutrition, offering critical insights into the complex relationship between food and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781332766666_0
- Title
- Consumer Behavior: An Annotated Bibliography With Special Emphasis on Food
- Author
- Horace Bruce Bylund, Robert S. Hostetter
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1332766668
- ISBN 13
- 9781332766666
- Seller catalogs
- Marketing
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Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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