Consumer Behavior and Apple Company Strategy

Language: English

Published by Our Knowledge Publishing Jan 2021, 2021

6202856440 / 9786202856447

  • Softcover
  • New
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. In its early days Apple was a company with a very simple structure with only two people in the company. It is a multinational company whose main activity was the manufacture and sale of computers but this is no longer the majority since the early 2000s. Other products have taken the upper hand in the turnover (ex: Ipod, Mac, Iphone.). Then from 2001, the company diversifies into the technological field with the release of Ipods and the sale of music via the Internet. While privileging the design of its products. Apple is known for its strength in selling products (even expensive ones) to teenagers and also for the strong popularity of its brand among this target group. The iPod is surely the product that has sold best among young people and many companies have tried to reproduce what Apple had managed to do to attract the favors of such a coveted age group. Apple knows how to attract this audience. On the one hand, many teenagers have been in contact with Apple products in their youth (especially at school). 88 pp. Englisch.

Seller Inventory # 9786202856447

Title
Consumer Behavior and Apple Company Strategy
Author
Stéphane Goli
Publisher
Our Knowledge Publishing Jan 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202856440
ISBN 13
9786202856447
Item weight
149 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.18US$ 26.18
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BuchWeltWeit Ludwig Meier e.K.

Germany