Consumer Behavior: Building Marketing Strategy ISE

Language: English

Published by Mcgraw-Hill Education Mär 2023, 2023

1266114769 / 9781266114762

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Neuware - Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. class='EOP SCXW34903494 BCX8' data-ccp-props='{'201341983':0,'335559740':259}'.

Seller Inventory # 9781266114762

Title
Consumer Behavior: Building Marketing Strategy ISE
Author
Susan Bardi Kleiser
Publisher
Mcgraw-Hill Education Mär 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1266114769
ISBN 13
9781266114762
Item weight
1,100 grams
Dimensions
252x202x31 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

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Shipping rates from Germany to U.S.A.

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