Consumer Behavior - Comparative study on Rural and Urban Consumers

S. Arulkumar

ISBN 10: 3330321563 / ISBN 13: 9783330321564

Published by LAP LAMBERT Academic Publishing Jun 2017, 2017

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -Consumer Behaviour study is the most prominent than ever for today's business. This text gives insights with the most relevant facts regarding Rural and Urban consumer behavior patterns with regard to the Durable and Non-Durable products. This book explores the buying behaviour of the rural and urban consumers decision-making process and the factors which influencing their purchase patterns. The primary purpose of this text is to provide a clear and logical understanding of the consumers and how to frame the marketing strategies in order to retain the consumers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 244 pp. Englisch.

Seller Inventory # 9783330321564

Bibliographic Details

• Title: Consumer Behavior - Comparative study on Rural and Urban Consumers
• Publisher: LAP LAMBERT Academic Publishing Jun 2017
• Publication Date: 2017
• Language: English
• ISBN 10: 3330321563
• ISBN 13: 9783330321564
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 15D millimeters 220 millimeters width by 150 millimeters height by 15 millimeters depth
• Weight: 381 grams

About this title

Synopsis

Consumer Behaviour study is the most prominent than ever for today's business. This text gives insights with the most relevant facts regarding Rural and Urban consumer behavior patterns with regard to the Durable and Non-Durable products. This book explores the buying behaviour of the rural and urban consumers decision-making process and the factors which influencing their purchase patterns. The primary purpose of this text is to provide a clear and logical understanding of the consumers and how to frame the marketing strategies in order to retain the consumers.