Consumer Behavior - Comparative study on Rural and Urban Consumers | Understanding the Rural and Urban Consumers Buying Behaviour on Selected Durable and Non-Durable products

Publisher

LAP LAMBERT Academic Publishing

Publication Date

2017

Language

English

ISBN 10

3330321563

ISBN 13

9783330321564

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

381 grams

Seller catalogs

B�cher

About this title

Synopsis

Consumer Behaviour study is the most prominent than ever for today's business. This text gives insights with the most relevant facts regarding Rural and Urban consumer behavior patterns with regard to the Durable and Non-Durable products. This book explores the buying behaviour of the rural and urban consumers decision-making process and the factors which influencing their purchase patterns. The primary purpose of this text is to provide a clear and logical understanding of the consumers and how to frame the marketing strategies in order to retain the consumers.

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� 1 Basic provisions

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